CUSTOMER INSIGHT & DEVELOPMENT MANAGERID:44271
35,000 PHP ~ 60,000 PHPSan JuanOver 3 months agoOverview
Salary
35,000 PHP ~ 60,000 PHP
Industry
Consumer Products / FMCG
Job Description
Customer Insights Manager understand the market's pain points and opportunities. They then ideate,
design and pilot solutions. During implementation, they incorporate analytics and customer feedback to
enable continuous improvement.
The role develops skills for analytics, customer experience design, and project management.
Qualifications
Requirement
TOP 3 ACCOUNTABILITIES
1. Market Research and Entry Strategy
• Develop an in-depth understanding of consumers and competitors – the business environment in
which the brands compete including category segments, channels and target audience through
the analysis of available data and information.
• Support the formation of a strong brand strategy, including identification of gaps and growth
opportunities within the market, clear brand differentiation, and well-crafted portfolio and mix,
giving the brand both short and long term wins.
• Help understand key success factors and obstacles for new innovations and –where necessaryfine tune the mix and the strategy accordingly to make it locally relevant, at the same time always
keeping one single brand.
• Trendspotting for opportunities
2. Business Development and Planning
• Craft robust communication strategy for brand campaigns with convincing and appealing assets,
delivering single minded messaging to consumers in the most effective channels for the target
audience.
• Close coordination with the Brand Team for deployment and support to ensure brand is
competitive across all segments.
• Budget management including overheads and NWM
3. Project Management
• Strategic project management, building project timelines and defining key milestones and
responsibilities for effective progress and On Time In Full (OTIF) launches
• Own Project Check-point meetings where crucial presentation of data and plans are approved.
• Use of Stage-Gate process to properly monitor progress of each activity within the project.
• Stakeholder influencing which includes presentation and approvals of each stage process.English Level
Conversational
Other Language
English
Additional Information
Benefit
Miscellaneous allowance, Loans, Regular hours, Mondays - Fridays, Formal (e.g. Shirts + Ties), CP Allowance
Working Hour
8:00 ~ 17:00
Holiday
Weekends
Philippine HolidayJob Function