Head of MarketingID:44517

100,000 PHP ~ 180,000 PHPQuezon city, Work From Home (During Pandemic)Over 3 months ago

Overview

  • Salary

    100,000 PHP ~ 180,000 PHP

  • Industry

    Computer / Information Technology (Software)

  • Job Description

    Who You Are

    You are a leader in your field. As the Head of Marketing, you are a thoughtful and an execution-focused conversant with a sharp eye for detail. You have a breadth of experience across the marketing spectrum. You are part of the strategic decision-making team and will lead the marketing execution of our roadmap. Ultimately, you will need to have a practical mindset with a creative business acumen.

    This opportunity will suit anybody with experience as a Marketing Manager or Marketing Director, who has a proven track record of implementing marketing strategies. Someone who has worked in a B2B SaaS company, preferably a company with expertise in global logistics and international trade.


    What You Do

    ● Define marketing strategies to support the company’s objectives

    ● Oversee all marketing operations across earned, owned, and paid media channels - which includes but are not limited to email, social media, app-storefront optimizations, PR, partnerships, digital and traditional media along with performance marketing.
    ● Build a solid network of strategic partnerships

    ● Identify revenue opportunities within our established client base and manage consistent growth by securing new accounts
    ● Define target audience segments (i.e. user personas) that maximize impact

    ● Create and implement multi-channel marketing strategies to drive growth (customer acquisition, revenue, and market share) in our current and new markets
    ● Plan and organize marketing activities and operations (branding, communications etc.), while ensuring it is consistent with the company’s DNA.
    ● Have P&L ownership by effectively managing marketing spend in line with the growth and business strategy
    ● Initiate creative and bold ways to improve the brand proposition within the market

    ● Spearhead robust data-driven initiatives to grow overall reach and optimise each stage of the customer journey
    ● Conduct performance analysis of all channels and identify key success metrics

    ● Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights.

Qualifications

  • Requirement

    What You Bring

    ● At least 10 years of experience in marketing and 3 years in a leadership role

    ● Successful track record in senior marketing roles and creating marketing campaigns

    ● Knowledgeable in B2B SaaS applications

    ● Demonstrable experience in developing efficient strategies and business plans for all marketing aspects
    ● Familiarity with online marketing channels, mainstream media agencies and affiliate markets
    ● Knowledgeable in B2B SaaS application

    ● Solid understanding of market research and data analysis methods

    ● Ability to apply marketing techniques over digital and non-digital channels

    ● Experience with demand / lead generation

    ● In-depth knowledge of PPC, SEO/SEM or paid media campaign management and key algorithm updates
    ● Understanding of different business disciplines (IT, finance, etc.)

    ● Background in global trade or international is preferred

    ● MBA or Master’s degree in Marketing is a big plus

  • English Level

    Business

  • Other Language

    English

Additional Information

  • Benefit

    leave credits 26
    HMO upon regularization
    13th month pay
    SSS
    Philhealth
    Pagibig

  • Working Hour

    7:00 ~ 16:00

  • Holiday

    Ph Holiday
    Weekends

  • Job Function