Overview

• Salary

  50,000 PHP ~ 70,000 PHP

• Industry

  Consumer Products / FMCG

• Job Description

  A Digital Marketing Manager is responsible for developing and implementing strategies that
  promote a company or brand's products. They manage various channels like social media
  networks, Google Ads, website content and email marketing to deliver a persuasive and
  cohesive marketing message to their audience.
  Detailed Duties and Responsibilities
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email,
  social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against
  goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across
  multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for
  adoption where appropriate