Trade Marketing Assistant ManagerID:44855
20,000 PHP ~ 30,000 PHPMandaluyong Over 3 months agoOverview
Salary
20,000 PHP ~ 30,000 PHP
Industry
Consumer Products / FMCG
Job Description
As Trade Marketing Assistant Manager, you will be responsible to translate the brand
growth strategy into effective execution across channels. You will drive BPC’s reach and
penetration with trade partners, maximize sales conversion via in-store POS and
distributor engagement. You will also own the responsibility to manage relationships with
distributors and key customers to drive effective sales & marketing campaigns.
Qualifications
Requirement
TOP 3 ACCOUNTABILITIES
1. Channel development and Business Planning
• Develop and implement channel retail execution standards or picture of success
• Set merchandising guidelines to 3rd party merchandising agencies and ensure
understanding and compliance.
• Creation of relevant promotion to drive penetration and trial
• Creation of trade category solutions to drive display excellence and ease of shopping
• Championing product launches at trade level
2. Shopper Insight and Analysis
• Work closely with key customers and distributors and generate relevant insight to
drive demand at channel level.
• Interpret insight and convert it into impactful trade programs or promotions
3. Trade Marketing Operations
• Create and maintain activity calendar and align to sales team.
• Spearhead monthly business review and activity cascade
• Oversee trade spends and customer commitments
• Analyze and submit activity forecast to ensure availability compliance
• Propose and manage annual marketing budget for each channel and brandsEnglish Level
Conversational
Other Language
English
Additional Information
Benefit
to be discuss
Working Hour
8:00 ~ 17:00
Holiday
Ph holiday
WeekendJob Function