Trade Marketing Assistant ManagerID:44855

20,000 PHP ~ 30,000 PHPMandaluyong Over 3 months ago

Overview

  • Salary

    20,000 PHP ~ 30,000 PHP

  • Industry

    Consumer Products / FMCG

  • Job Description

    As Trade Marketing Assistant Manager, you will be responsible to translate the brand
    growth strategy into effective execution across channels. You will drive BPC’s reach and
    penetration with trade partners, maximize sales conversion via in-store POS and
    distributor engagement. You will also own the responsibility to manage relationships with
    distributors and key customers to drive effective sales & marketing campaigns.

Qualifications

  • Requirement

    TOP 3 ACCOUNTABILITIES
    1. Channel development and Business Planning
    • Develop and implement channel retail execution standards or picture of success
    • Set merchandising guidelines to 3rd party merchandising agencies and ensure
    understanding and compliance.
    • Creation of relevant promotion to drive penetration and trial
    • Creation of trade category solutions to drive display excellence and ease of shopping
    • Championing product launches at trade level
    2. Shopper Insight and Analysis
    • Work closely with key customers and distributors and generate relevant insight to
    drive demand at channel level.
    • Interpret insight and convert it into impactful trade programs or promotions
    3. Trade Marketing Operations
    • Create and maintain activity calendar and align to sales team.
    • Spearhead monthly business review and activity cascade
    • Oversee trade spends and customer commitments
    • Analyze and submit activity forecast to ensure availability compliance
    • Propose and manage annual marketing budget for each channel and brands

  • English Level

    Conversational

  • Other Language

    English

Additional Information