Digital Marketing StrategistID:44856
50,000 PHP ~ 70,000 PHPMandaluyong Over 3 months agoOverview
Salary
50,000 PHP ~ 70,000 PHP
Industry
Consumer Products / FMCG
Job Description
Digital marketing strategists are responsible for initiating, driving and implementing marketing
initiatives to accelerate lead generation while also raising brand awareness and product
consideration. They craft the overall strategy for both paid and unpaid marketing platforms to
meet the business goals of the organization.
Detailed Duties and Responsibilities
• Manage paid and unpaid channels
• Set targets and build strategies to help achieve them
• Create and test ad copy for operational efficiency
• Create and optimize landing pages to increase signups
• Develop and implement campaigns to better lead quality and beat the competition
• Perform data analysis around web traffic and other key metrics
• Monitor KPIs, and set up mechanisms to measure multiple campaigns across many
online channels
• Draw meaningful conclusions from campaign data and identify potential opportunities
for improvement
• Communicate with team members on campaign developments, timelines, and results
Qualifications
Requirement
✓ Degree in advertising, marketing, communication science or equivalent.
✓ 1-2 years of hands-on experience with SEO/SEM, Google Analytics and CRM software
✓ Excellent written and verbal communication skills.
✓ Firm grasp of emerging digital tools.
✓ Thorough understanding of digital touchpoints.
✓ Excellent interpersonal skills.
✓ Insightful and perceptive.
✓ Business knowledge.
✓ Deadline driven.
✓ Understanding of web analytics.
✓ Possess broad knowledge of best digital practices.
✓ Proven experience building campaign strategies from scratch
✓ Excellent Excel skills – familiarity with pivot tables and vlookups is a huge bonus
✓ Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms
to capture key metricsEnglish Level
Conversational
Other Language
English
Additional Information
Benefit
to be discuss
Working Hour
8:00 ~ 17:00
Holiday
Ph holiday
WeekendsJob Function