Overview

• Salary

  70,000 PHP ~ 140,000 PHP

• Industry

  Computer / Information Technology (Software)

• Job Description

  As the Performance Marketing Manager - PPC you will be responsible for planning,
  implementing, and executing various types of PPC campaigns across different platforms.
  Analyzing numbers should come second nature to you. You must possess a deep
  understanding and knowledge of tools such as Search Engine Optimisation (both technical and
  link building), SEM, Bing, and Google Ads ecosystem.
  Your main objective should be to ensure that our PPC ads and promotion endeavors yield the
  best return on investment.
  
  ● Deploying and managing PPC budgets across multiple platforms including but not limited
  to the Google Ads ecosystem
  ● Establish key performance indicators for the company’s PPC campaigns
  ● Build agile strategies that will yield the best CPAs
  ● Perform daily account management of PPC campaigns including content audit (onpage
  or off page), identification of trends and improvements
  ● Apply insights from data to enhance PPC campaigns, manage budgets and bids, A/B
  testing, experiment with keyword strategies, and traffic optimization
  ● Generate product data feeds, including optimizing, matching, modifying, sorting, and
  filtering product data into usable segments for media campaigns
  ● Research competition, investigate benchmarks, and provide suggestions for
  improvement
  ● Execute strategies for keyword and audience opportunities, campaign structuring,
  targeting, and other factors of paid search
  ● Provide oversight on this domain by presenting clear, succinct, and actional reports to
  the company’s C-Suite level