工作内容

The Digital Marketing Specialist will be responsible for developing, implementing, and managing digital marketing campaigns to promote our products or services. This role will encompass various digital channels, including but not limited to, social media, email marketing, search engine optimization (SEO), and online advertising. The Digital Marketing Specialist will work closely with the marketing team to drive brand awareness, customer engagement, and lead generation.・Implementation of Digital Marketing Strategies: Execute comprehensive digital marketing strategies aligned with business goals and target audience. ・Social Media Management: Manage and oversee all social media platforms, including content creation, posting schedules, community engagement, and performance analysis. ・Ensure brand consistency across all channels. ・Content Creation and Optimization: Produce engaging and high-quality content for digital channels, including website, blog, social media, and email campaigns. ・Optimize content for search engines (SEO) to improve visibility and organic traffic. ・Website Management: Ensure that the website content is up-to-date, user friendly, and optimized for conversions. Track website analytics to identify areas for improvement. ・Analytics and Reporting: Monitor key performance indicators (KPIs) for digital marketing efforts, analyze data insights, and prepare regular reports to evaluate campaign effectiveness and ROI. ・Make data-driven recommendations for optimization.