Job Description
• Responsible for the planning of digital Sales & Marketing campaigns, including web, email, social media and display promotions.• Conduct market research to find answers about consumer requirements, habits and trends.• Identification of exposures and opportunities in the market, including but not restricted to competitor’s strategic analysis• Development and preparation of clear market plans with segmentation, positioning and targeting strategy for focused products, to enable exponential sales growth and profitability.• Create, propose and implement key brand promotional activity (e.g., email blast, advertising and promotional campaigns, briefing documents for sales teams, etc.) with supervisor approval.• Maintaining our social media presence across all digital channels and measuring and reporting on the performance of all digital sales & marketing activities.• Any other ad hoc duty that is assigned by the Management from time to time based on the demands of the business and its developments or challenges.